Why content strategy is a big deal for UX professionals (5m talk)
Here’s a video of my 5-minute lightning UX presentation on why content strategy is a big deal for user experience professionals. Transcript The video is captioned, and here’s the transcript: My name’s...
View ArticleContent strategy disrupts unethical agency sales practices
If web and user experience agencies want to embrace content strategy, they need to change the way they sell their services, switching from a contractor model to a consulting model. Which means throwing...
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